Drink Tequila – Benefit South Sudan

You normally would not associate the purchase of tequila with the alleviation of ethnic cleansing and combating war crimes. In the case of Casamigos, that should be one of the intended effects. The new brand of tequila is described in a story found in mother nature news.

Profits from the Casamigos brand will fund the Satellite Sentinel Project which keeps an eye on the disputed territory between Sudan and the world’s newest country South Sudan. Perhaps George Clooney, who is behind both the Satellite Sentinel Project and the Casamigos brand, was inspired by the chant from Haxell Wexler’s Medium Cool, “the whole world is watching.”  The idea with SSP is “to hold perpetrators of alleged mass atrocities accountable by documenting human rights crimes as they develop and unfold.” Ideally, the violence is stopped because it is known to be immediately visible to the entire world.

The best description of the Satellite Sentinel Project can be found at its own web site.

Now that you know the benefits to non-combatants in this region of the world, are you more interested in trying this Jalisco product of the blue agave plant?

 

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