So, maybe the BBC tech folks believe that higher frame rates will enhance the presentation in UHDTV as noted in the comments of Andrew Cotton. Dave Kendricksen, at nofilmschool.com, considers the results of audience response to the same material presented at 25 and 50 fps. There is no clear winner from this one and the title of his article might best summarize the conclusion, “Maybe it Depends.”
Matt Fannin has the site where the source material is available for your own assessment;
How far can we extend and enhance television or film technology before it becomes a new form? Are we really trying to work towards a presentation that is more “lifelike?” It might be time to do another read of Understanding Media, a book that came into being through funding from the National Association of Educational Broadcasters. Marshall McLuhan’s 1964 work is still in print.