Sometimes poetry and technical description come together. Not just like repurposing a Joycean word to describe an elemental particle (Three quarks for Muster Mark!) but shifting words that carry a strong mechanical component into the realm of the invisible. (Let’s not dwell on that word, repurpose, OK?)

Leslie Ellis, writing for Multichannel News, provides a great read on what she terms “agile lingo.”

Scrums, Shims and Uncommitted Chickens

Multichannel News is another tentacle of NewBay Media from which all broadcast trade publications emanate.